***** Orange Leaf Self Serve Frozen Yogurt, 16950 Jog Road, Delray Beach, Florida 33446.
This is an easy one…Orange Leaf Self Serve Frozen Yogurt—is a “self serve frozen yogurt” joint. If you check www.orangeleafyogurt.com you will find that this a franchise operation which currently has joints in Arizona, California, Hawaii and a whole bunch of other states …and that the Delray Beach store, which opened about 3 weeks ago, is the chain’s first spot in Florida. Just so you know, there are plans to open a second location in Mizner Park in Boca Raton. The website will also give you flavors and toppings.
The concept is simple…something like 13-14 different flavors. Tons of toppings. You get a cup and fill it all by yourself with all of the yogurt and toppings that you want. Then the cup is weighed at the front register and you pay by the ounce…figure something like 33 cents an ounce.
I was in there the other day and I really like the concept. I have seen other “versions” of the-help yourself concept- in Tucson and Los Angeles, namely “By The Ounce” and “Yogurtland”… That said, if you “got a heavy hand” those 33 cents really pile on, so out of nowhere a cup of yogurt could cost you 4-5 bucks a pop….soooo— go easy filling those cups.
Now you regular readers know that old Jeff Eats isn’t the biggest fan when it comes to yogurt…I’m more a Dairy Queen, Carvel, kinda guy and I love Italian ices. Anyway…Mrs. Jeff Eats and Daughter Jeff Eats loved the stuff and my “personal” sampling wasn’t all-that unpleasant. Between the three of us we “had” pistachio, oreo cookie, snickers, strawberry banana. Like I said, figure with toppings you are gonna spend $4+.
Now something for the franchisee of this joint. Personally, I think that your Jog location stinks. From what I can tell, you spent a nice penny on your build-out, but the strip center that you are in has absolutely no foot traffic whatsoever. Take it from me, you need a ton of people at 4 bucks a pop to make a go of a yogurt/ice cream store down here in South Florida. After the novelty wears off, I think that you will find it really rough sledding based on the location. As for your second spot in Mizner Park…I think before you sink your hard earned cash into that location, that you think it over again real hard. Mizner EXCEPT for weekend nights is DEADSVILLE. Feel free to drop me a line anytime and I’ll be more than happy to give you a list of what I think are far superior locations.
Orange Leaf is open 7 days a week.