Even Little Richard Wouldn’t Believe This One
***** Even Little Richard Wouldn’t believe This One *****
Regular Jeff Eats’s readers know, that I am not a fan of the “self serve” yogurt business.
From what I can see, like the “mom & pop” video stores that once dotted America’s landscape, the yogurt business model is a “bubble” that will soon burst. Trust me on this, we don’t need a yogurt store on every corner. For a “few bucks” anyone can get into this business—just like the video stores were 25-30 years ago. That’s the problem, every Tom, Dick and Harry, is opening one of these joints.
Now for the “craziest” story in this yogurt-industry—TUTTI FRUTTI FROZEN YOGURT. As a point a reference check Jeff Eats’ Tutti writeup on November 29, 2010…small chain, currently in 16 states, handful of stores in South Florida.
Let’s make this simple…The business model of this Tutti Frutti, allows the individual store owner to sell whatever type of yogurt that he or she wants. So…that means, that store A or store B or for that matter store Q may-be selling totally different yogurt products. So…that means, if you like the chocolate in store B, you may not like the chocolate in store Q.
The way I see it, the “purpose” of a BRAND is CONSISTENCY. A Whopper in a Miami Burger King is suppose to taste exactly like a Whopper in a Houston Burger King.
Check out Tutti Frutti’s website www.tfyogurt.com—unless, I’m not reading right, essentially all that the “stores” are buying, is the “same” name. Gonna be a big mess with this one, guaranteed!!
In the end, there is going to be a bloodbath in the self-serve yogurt indutry. For sure, there will be a handful of survivors, but there are going to be tons of unhappy players who thought they found a goldmine to open.