* King’s Hawaiian is debuting limited-edition Hawaiian Sweet Ube Coconut Rolls.

Just trying to keep you guys in the loop…

King’s Hawaiian is debuting limited-edition Hawaiian Sweet Ube Coconut Rolls. The new sweet rolls are made with coconut and real ube, which is a purple sweet potato from the Philippines that’s craved for its sweet, custard-like flavor. Together, the Hawaiian rolls have a rich, nutty, creamy, and sweet flavor.

King’s Hawaiian new 12-count rolls are baked in small batches to ensure the best quality of the bread. Because of that, the limited-edition Hawaiian Sweet Ube Coconut Rolls are truly limited. The new bread will be an online exclusive, available to buy on King’s Hawaiian’s site (kingshawaiian.com) for $7.99 with a limit of two 12-packs per customer. The new rolls go on sale on June 2nd, 2025 at 12pm and if you guys use the code “SHIPUBECOCONUT” at checkout you’ll get free shipping on your order.