* White Castle cuts burger prices with new value deal amid fast-food competition.

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From yahoo.com:

White Castle cuts burger prices with new value deal amid fast-food competition
Austin Williams
Wed, August 7, 2024 at 7:23 PM EDT1 min read

LOS ANGELES – In an effort to attract budget-conscious consumers, White Castle has introduced a significant price reduction on its popular sliders.

The Ohio-based fast-food chain is now offering a limited-time deal where customers can purchase a sack of 10 cheese sliders for just $7.99. This marks the first time since 2011 that the burgers are available at such a low price, as the company aims to combat rising inflation and offer better value to its customers.

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What is the new White Castle deal?

White Castle’s current promotion offers a sack of 10 cheese sliders for $7.99. However, in New York and New Jersey, the same deal costs $8.99.

Despite the slight increase in these states, the price per burger remains competitive and lower than many other fast-food combo meals, according to the chain.

Why is White Castle reducing prices?

Jamie Richardson, White Castle Vice President, explained that the price cut is a response to the financial pressures consumers face due to inflation.

By offering great food at a great price, White Castle hopes to make dining out more affordable for families and individuals alike.

How does this compare to other fast-food chains?

White Castle joins other fast-food giants like McDonald’s and Taco Bell in rolling out value meals to attract cost-conscious diners. The trend reflects a broader industry shift as fast-food restaurants strive to offer affordable options amidst the economic challenges faced by many consumers.