The Premier at Cinemark Palace 20 (Boca Raton)
* The Premier at Cinemark Palace, 3200 Airport Road, Boca Raton, Florida 33431.
The other night Jeff Eats, Mrs. Jeff Eats, Daughter Jeff Eats and Son Jeff Eats caught “Entourage” at The Premier at Cinemark Palace 20 in Boca Raton.
Apparently having money to burn, Daughter Jeff Eats and Son Jeff Eats bought 4-tickets for a showing in The Premier at Cinemark- rather than buying regular tickets…
Just so you guys know, The Premier at Cinemark is a 15 year-old operation…suffice it to say it is RUN-DOWN, DATED and the night Jeff Eats was there had dirty ladies/mens bathrooms and a theater that was dirty with sticky cup holders/arm rests. The reason for the rant in this case, Cinemark has some nerve up-charging for theaters that are anything but Premier.
Just so you know, Jeff Eats via e-mail relayed the “above” comments to Cinemark’s corporate offices- and within 24 hours-received a call from Cinemark’s General Manger. Very pleasant guy, who said that he would immediately address the cleanliness issues-but conceded that the facility -is 15 years old- so forth and so on! Following that phone call, the GM sent Jeff Eats the following e-mail… “It was great talking with you this morning. Thank you again for your time and input. I have already shared your thoughts with my supervisor and will address the restroom issues with my managers.”
All I can say is that- I understand wear & tear, but when you got a 2000 Cadillac don’t advertise it as if it were a 2015 Cadillac and surely don’t charge to “lease it” as if were a brand new vehicle. In addition, what did Jeff Eats get out of this whole “thing”?- Nothing- other than a column about another large company that probably doesn’t give a rat’s ass about you!
Cinemark is a huge national theater owner/operator…surely it can hire General Mangers who in addition to promising to look into things- are smart enough to say to the complaining customer “Hey, when would you and your family like to come-in for another movie?” This GM didn’t do that and Jeff Eats is thinking-that just maybe Cinemark’s HR Department might want to institute new training protocols on how to handle customers, not to mention how to keep theaters clean! As for updating facilities, guaranteed “no updates” eventually =s “no customers.”
To wrap it up,
Cinemark in Boca Raton (it was formerly known as Muvico) use to be top-shelf…operative words here “use to be.”
from cinemark.com
The Premier
The Premier at Cinemark Palace 20 offers exclusive amenities that enhance the movie going experience:
•Reserved seating
•Luxurious plus loveseats
•FREE valet parking
•FREE popcorn
•Restaurant food & drink in auditorium
◦Featuring Bogart’s Bar & Grille
Located on the second floor of the Cinemark Palace 20, Bogart’s offers its guests a unique dining experience and renowned cuisine prepared by Chef Aaron Goldberg.
Guests may dine at Bogart’s with or without seeing a movie on the Premier level or in the general admission theatre on the first level. Guests may bring food and beverages, including liquor, into the six Premier level auditoriums.
The concession stands feature Bogart’s full menu, South Florida’s largest selection of half bottles of wine, premium chocolates and frozen yogurt as well as a large selection of desserts prepared daily by our pastry chef.
Hours:
Mon-Thurs: 11:00AM – 11:00PM
Fri & Sat: 11:00AM – Midnight
Sun: 11:00AM – 11:00PM
Premier has certainly taken a hit with IPic in Mizner. You used to have to buy tickets well in advance, now you can just walk up.
One thing that always got me about premier was the “free popcorn”. It’s cold popcorn kept in a glass case. There’s no popcorn popper on that level. You’re better off paying for fresh popcorn downstairs. At Ipic at least they give you a fresh bag of hot popcorn.
Another interesting side note is the Premier was created by the guy who started Ipic. When he worked for Muvico.
Jeff,
You got this one pegged right.
Cinemark Muvico whatever you want to call it is an old complex. It is absolutely no match for most of the new theaters in the area.
The Premier is no longer a top venue. It hasn’t been redone in over 15 years and is run down. There is no way it’s PREMIER anything and to charge people more to sit up there is absurd.
For the GM not to have immediately offered you a new set of tickets is absolutely absurd.
It costs them absolutely nothing to have you come back on the arm.
Cinemark better get on top of this right away.
If the GM slighted you, he is slighting others and this means the theater isn’t being run right.
The premier today is nothing but sitting up in the balcony. A bunch of nonsense.
This theater is a mess.
Bad move going to Cinemark.
It’s an old theater.
Premier is a JOKE.
There are much better and newer theaters in the area.
As for the GM, can’t believe his response.
Jeff,
Premier at Cinemark in Boca Raton is a DUMP. You are paying top dollar to essentially sit in the balcony of the theater,
My wife and I years ago use to be pretty steady customers but with iPic and others now in the area there is absolutely no reason whatsoever to go to Premier.
The moment the General Manager heard your voice he should have said, Mr. Richman when can I expect you and your family to be my guest at Cinemark? For him to thank you for your comments and leave it at that is beyond comprehension.
This GM can’t be too smart. Did he really believe that you wrote to Corporate to give feedback on its operation?
Jeff, this guy on YELP sees what you see.
Marc Aka Max H. Marc Aka Max H.
Boca Raton, FL
292 friends
154 reviews
Elite ’15
Share review Compliment Send message Follow Marc Aka Max H. Stop following Marc Aka Max H. 2.0 star rating 2/25/2015
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So, my review is dramatically different than most others posted here. But, it’s still straight up, direct and candid, which is my style.
I’ve been coming here for 10 years, less and less in the last 5. Why? Cause it has become more and more of a has-been, neglected, dirty neighborhood theater. It had its hey day for a few years when it first opened. It had a high point about 2 years ago when they converted 1 theater into extreme XD, floor to ceiling, wider screen, better sound, leather seats. But that’s only one theater.
The place looks, feels, smells DIRTY. Why? Because it is not properly staffed and maintained. The carpets need to be shampooed regularly. The floors in the theaters are dirty with left over concession stuff, and often sticky. So are some of the armrests. The bathroom, at least the men’s room, is usually a mess. Yeah, it’s because all these guys can’t pee into the urinals without peeing on the floor, but come on, mop that area every hour, it would help. Make sure there are always paper towels. And soap in the dispensers. Geez. That’s basic.
The concessions are understaffed. Long lines. Employees who must feel so put upon they lost their ability to smile or make eye contact years ago. Cinemark recently released quarterly results, they have increased their concession income substantially, so I guess a lot of people buy their overpriced boring food items. I’ve seen many a guy on a date blow $30 on popcorn, sodas, candy. And the parents with children must cringe at the expense.
Many ticket kiosks outside are frequently not functional, so wait on line to buy tickets.
OK, the sound system and projection quality are outstanding, but this is 2015, what multi-screen theater doesn’t have awesome sound and projection? For me, that’s a given and doesn’t warrant 5 stars.
Yes, the Premier level has reserved seats, a different concession area with better food selections and you can buy wine/beer/alcohol, but it still seems dated, dirty, and the angles of some of the seats are weird when viewing the screen. Free popcorn. Valet. But it’s caculated in the higher ticket price, so it’s not “free”.
I admit: I’m somewhat jaded by iPic, love my indie and foreign films at LivingRoomTheaters at FAU. So, unless it’s a moment of desperation, I’m not going to Cinemark.
Let me get this one straight.
You see the movie.
You complain to MGT.
MGT contacts you.
MGT thanks you for your input.
MGT doesn’t offer you free tickets to another show.
Something wrong with MGT.