* Amaize.

Jeff Eats just received the following pr-piece on a new AREPA fast food concept that’s set to open on 11/11/14 in Doral.

Now nothing for nothing, you know and I know- that this “concept”-is what we call a variation on a theme. You’ve seen it before, topped burgers, topped hot dogs, topped pizzas, topped yogurts-so on and so forth! That said, one-never-knows what will and what won’t catch the public’s fancy.

I got plans to check the joint out in mid-December.

If you beat me there, let me know what you think!

By the way, Jeff Eats absolutely loves the joint’s- name AMAIZE…very very clever!
*****
FOR IMMEDIATE RELEASE
CONTACT: Elizabeth Kelley Grace
Elizabeth@thebuzzagency.net
561-702-7471 or
Jill Pavlov, Jill@thebuzzagency.net
215-460-9975

Amaize, Amazing Arepas, to Open in Doral

Doral, FL, October 16, 2014 – Amaize, a one-of-a-kind flavorful fast-casual Arepa concept eatery, will open in Doral on November 11. The eatery will feature customized Arepas and Cachapas, in which customers can “CYO” (Create your Own) Arepas using a variety of tasty gourmet and Latin inspired fillings.

Amaize is the first fast-casual Arepa concept in the U.S. and the restaurant will feature unparalleled quality and an inviting ambiance. Arepas, which have been enjoyed by Latin American cultures for hundreds of years, are grilled cornmeal “pockets.” They are made of pre-cooked P.A.N. cornmeal, are healthy, versatile and are easily customized with savory additions.

Amaize, a 2,680 square foot restaurant, will offer seating for 75 guests. The restaurant will feature only fresh, high-quality ingredients and will serve breakfast, lunch and dinner, as well as snacks and a kids’ menu. Amaize will feature an inviting bar area with flat screen TVs, serving snacks along with Latin American beer, wine and sangria, as well as complimentary toasted Canchas. Customers will receive their food, once it’s ordered, to their table via HME, a GPS system.

The eatery will also include a Mercadito (mini market) in which guests can carry out side dishes or purchase selected items to create their own experience with Arepas at home.

“Today’s customers are hungry for new dining experiences that not only encompass fresh new flavors and superb customer service, but a vibrant and comfortable atmosphere,” according to Luis Ginestra, president/CEO of Amaize. “From the moment our guests walk into Amaize, they will have a wonderful experience, not only with a fresh and Latin inspired menu, in which guests can create their own combination of flavors, but in an inviting and modern environment.”

The menu offers Arepas, cachapas, soups, salads, mechados, desserts and snacks and original dishes like “Saladmaize,” and a twist on sweets with the “Cachapa delight.” The menu offers the traditional fillings like shredded beef, chicken and pork, as well as specialty Arepas like “Asado Negro” with its unique taste, salmon salad, “Caprese Latina,” “Portobello Tofu,” and the famous “Beauty Queen” (Reina Pepiada), a specialty avocado chicken salad Arepa. In addition, Amaize will serve juices, known as aguas frescas, specialty coffee and desserts. The traditional Latin cheeses served at Amaize are sourced locally.

The restaurant is located at 3887 NW 107th Avenue, Unit 101, Doral, FL 33178. The restaurant hours are: Sunday 7 a.m.-10 p.m., Mon-Wed 7 a.m.-11 p.m., Thu-Sat 7 a.m. to 2 a.m. Happy hour will be served from 4-6 p.m. at the bar. For more information, please visit www.amaizeyou.com or follow us on Twitter and Instagram @Amaizeyou or like us at Facebook/Amaizeyou.

—