***** Please Read This *****
***** Please Read This *****
If you or you know someone who is interested in “getting into” the self-serve yogurt business…please, do Jeff Eats a big favor and DON’T!
For the past year or so, I have been telling you guys, that this self-serve yogurt business is nothing but a FAD—a huge game of musical chairs, which is going to end very-very badly for “individuals” who buy franchises in this arena. Same goes for the “upscale” fast food hamburger game, but that’s a story for another column.
Last Saturday night I picked-up food at Rock n Roll Ribs in Coral Springs. In the same center “was” a LA Frozen Yogurt store….the operative word here being WAS, not IS. Not sure how long this self-serve yogurt store “lasted” but I think it took longer to build the joint than it was open-for-business.
I am going on record, that the “shakeup” in the the self-serve yogurt business is now underway. This thing is gonna be “bloody” and a ton of money is going to get flushed down the drain.
As you guys know, Jeff Eats travels all over South Florida stuffing his “face”…trust me on this, in my travels I have seen “tons” of newly opened self-serve yogurt stores in locations that make absolutely no sense whatsoever. Without any question, the owners of most of these joints have no chance whatsoever of having a successful business.
Regular readers know that I have been harping on the “fad” angle of the self-serve yogurt industry for some-time now. It absolutely breaks my heart knowing that some “small” guy is going to bet his last dollar building one of these joints.
If you check Jeff Eats’ background, I kinda know the franchise business…and what I do know, is that most franchisors (that’s the guys who sell the franchise to a franchisee) couldn’t give a rat’s ass about the “locations” that franchisees pick. Right about now, some of you guys are saying, hey Jeff Eats—why would a franchisor let a franchisee open in a crappy-location? For the “uneducated”…when you buy a franchise, you pay a franchise fee just for the location. Guaranteed most of the self-serve yogurt franchises are getting $25,000-$35,000 per location…Capice! In addition, many franchises “use” commissioned sales-people to sell franchises…just maybe these folks have a conflict of interest with the “prospective” franchisee.
If you don’t believe what I’m telling you, just take 1-minute and count the number of self-serve yogurt stores within a 2-mile radius of your home. In Jeff Eats’ case there are 11…now do you really think that a 2-mile “stretch” needs ELEVEN stores basically serving the exact same item? Well, I know it doesn’t.
Be sensible, just take a minute and ask yourself…”If I was opening a self-serve yogurt store, would I pick THAT location? Betcha anything, 9 out of 10 times, you won’t be able to justify the “spot.”
That- LA Frozen Yogurt store that I mentioned a few seconds ago…I guarantee you, that’s just the first of many “closings” to come.
Before I forget, the bbq babybacks and chicken I pickedup from Rock n Roll Ribs were delicious.