***** SHAKE SHACK *****
***** SHAKE SHACK *****
Back on August 1, 2010 Jeff Eats told you about Shake Shack which had just opened in South Beach..
In that “review”–I told you guys that Shake Shack a fast-food burger joint was “fast food at its best.”
Regular Jeff Eats readers know, that there is no doubt in my mind- that the fast-food burger “business” is totally oversaturated with players—that one day, in the very near future-this gigantic game of musical chairs is gonna end very badly for most of them. There is also no question in my mind, that when all is said and done, Shake Shack will be one of the few players left standing.
I just received the following press release from Shake Shack…thought you guys in Boca Raton would enjoy this “news”…
*****
SHAKE SHACK COMING TO BOCA RATON, FLORIDA, MID-2013
Beloved Burger, Hot Dog and Frozen Custard Stand to Open on Glades Road
NEW YORK, NY – August 21, 2012 – Shake Shack® is proud to announce it will open a new free-standing location in Boca Raton’s University Commons shopping center in mid-2013.
Boca Raton’s thriving business scene, academic community, and world-class resorts make it an excellent locale for Danny Meyer’s Union Square Hospitality Group (USHG) to bring Shake Shack. Known for its all-natural burgers, flat-top dogs, frozen custard, beer, wine and more, the newest addition to the Shack family will be located at 1400 Glades Road, directly across from Florida Atlantic University.
“We are thrilled to be joining the vibrant scene at University Commons, and we hope this Shack will be an exciting destination for Boca locals, FAU students, and visitors alike,” said Randy Garutti, Shake Shack CEO. “This will be a true ‘roadside’ Shack and include an expansive outdoor patio for alfresco dining.”
Born in New York City in 2004, Shake Shack opened its first Florida location in June 2010 in Miami Beach, receiving praise from guests and media including a three-star review in the Miami Herald. In July 2012, Shake Shack opened its second Florida location in Coral Gables on US1 across from the University of Miami.
Like its siblings in Florida and beyond, the Boca Raton Shake Shack will be constructed with recycled and sustainable materials, wherever possible, and feature energy-efficient kitchen equipment and LED lighting throughout the space. The menu will feature all the Shake Shack classics, as well as a selection of frozen custard concretes created specifically for this location, with names and ingredients that pay homage to the local community.
For more information, including a list of all current Shake Shack locations, please visit www.shakeshack.com.
About Shake Shack
Shake Shack® is a modern day “roadside” burger stand known for its all-natural burgers, flat-top dogs, frozen custard, beer, wine and more. With its fresh and simple, high-quality food at a great value, Shake Shack is a fun and lively community-gathering place with widespread appeal. From its ingredients and employment practices to its environmental responsibility, design and community investment, Shake Shack’s mission is to continually Stand for Something Good®.
Shake Shack is part of Danny Meyer’s Union Square Hospitality Group (USHG), which includes many of New York City’s most celebrated restaurants: Union Square Cafe, Gramercy Tavern, Blue Smoke, among others (www.ushgnyc.com). Since the original Shake Shack opened in 2004 in NYC’s Madison Square Park, it now has multiple locations in New York, as well as Miami and Coral Gables, FL, Washington, DC, Westport, CT, Philadelphia, PA, and two international locations in Dubai and Kuwait City. www.shakeshack.com
For all media inquiries, please contact:
Edwin Bragg | Shake Shack PR Director | 646.747.6654 | ebragg@shakeshack.com
Greg Waters | Shake Shack PR Manager | 646.747.7080 | gwaters@shakeshack.com
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Copyright © 2012 Shake Shack, All rights reserved.
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Jeff, there is a location in my neighborhood on the westside in manhattan.
the food is great.
all was jammed inside with a line to get in.
havent been to ones in fl yet.
my wife and i live in boca in the winter.
if you readers want to see what a food goldmine looks like tell them to make sure they get to shake shack when it opens in boca. there is no doubt in my mind that the boca location will be phenomenally successful.
When Shake Shack opens in Boca, the Five Guys which is a few minutes away is going to get killed. No comparison in food. Five Guys is good, Shake Shack is awesome.
I am very familar with this chain from NYC.
It just does everything right.
They couldn’t have picked a better location in Boca. They will do killer business there all day long. They have the juice now to cherry pick locations and are taking advantage of it
The Shake Shacks is NYC are absolutely killing it. Lines to get in all day long.
The South Beach and Coral Gables stores are also jamming.
This chain is red hot.
The location in Boca is amazing.
You couldn’t want a better spot.
The center is always busy and is right across the Glades Road from FAU.
If you havent been to a Shake Shack you must try it.
Shake Shack makes BurgerFi, Cg, Five Guys etc look like amateurs.
Cant wait for Boca to happen.
Just read this PR.
The location is great.
I’m a huge Shake Shack fan.
Great fast food burger.
Boca location will prove to be awesome!
Jeff:
I maybe out of the loop here but until you mention Shake Shack I had never heard of it.
After reading your article I looked Shake Shack up on the computer and it’s an amazing story. It seems like it’s delivered a cult like following.
Can’t wait for it to open so I can give it a try.
Last night I was watching a movie starring Ben Stiller and Eddie Murphy called Tower Heist. One of the scenes takes place in a NYC Shake Shack.
Like Ron G I hadnt heard of this chain before you wrote about it and couldnt believe that I saw it in a film the next day.
Everything I read about it makes it sound like a great place.
I now know that there is one in S. Beach and one in Coral Gables.
Im going to try the South Beach one next week.
Very familar with Shake Shack from NYC.
Boca will be a tremendous location.
Like In N Out its got a cult like following. Neither chain’s food is very good, but they do have huge followings.
No question about it Boca will be HUGE!!!!
I love In and Out. I wonder what you expect from a buger joint? I had Steak and Shake in Times Square. Not sure why their burger is so much better than others though. Ill try it again and see.
Cant wait for this to happen.
Great location.
boca loc will be a goldmine.
I sure wish I owned the new Boca store. What a great spot. This is a no brainer.
Shake Shack has great food.
It will do very well in Boca.
Try it if you havent already been to one, you wont be disappointed.
Don’t know why people go nuts over this one. But they do.
Boca location will be huge and will really hurt 5 Guys down the road.
Love Shake Shack. Boca store will be phenomenal.
when the boca store opens it will be a goldmine. the chain has a cult like following.
food is ok but nothing great. but it still has a huge following.
I understand that the Boca location will be opening this coming Monday.
Was at University Commons today.
Shake Shack looks great and is set to open on Monday. I looked into and the staff was being trained.
I have eaten in 2 NYC outposts and I love it’s burgers, ff and shakes.
The Boca store will be a gigantic success.