* The Habit Restaurants, Inc. (NASDAQ:HABT).

On August 16, 2012 Jeff Eats did a “story” on California based “burger” chain-The Habit Burger. That story-is reprinted below.

Just wanted to mention that its parent company, The Habit Restaurants, Inc. went public about a week ago (NASDAQ: HABT) at $18 a share. As Jeff Eats types, its stock is currently trading around $34.

Keep an eye on this Company, based on the restaurant operation I saw and- what I “read” in the Company’s Offering Prospectus- this chain has a real shot to- develop into a HUGE national player.
*****

August 16, 2012
***** The Habit Burger

Burgers-Burgers-Burgers…

You guys know South Florida’s fast-food burger players—like Five Guys, BurgerFi, Shake Shack, Smashburger, Elevation—not to mention the giant chains like Burger King, Wendy’s- McDonald’s. To paraphrase the late great Soupy Sales, “There are more fast food burger joints in South Florida than there are Chins in a Chinese phonebook. You and Jeff Eats both know, that one day the giant game of fast food burgers musical chairs is going to end very-very badly for most of the players. For sure a number will be left standing, but seriously folks, do we really need a fast-food burger joint literally on every other corner? You know we don’t- but seemingly there are many “entrepreneurs” who obviously don’t.

Anyway…I recently came across The Habit Burger chain which has been around since 1969. For right now it has 60 units mostly in California with a handful in Arizona. You can check www.habitburger.com for menu/prices/locations. Betcha right about now, you are saying “Hey Jeff Eats, I never even heard about this one.” Jeff Eats will also bet you a nickel that most of you have heard about the legendary burger chain In n Out Burgers but have never been in one. I’m right aren’t I?

Now, nothing for nothing…but I would seriously “match” The Habit Burger’s char-flamed cheeseburger, french fries, onion rings that I recently had against the stuff made by any of the guys listed above.

Just imagine for a minute– how many fast food burger joints South Florida could really have if guys like In n Out, The Habit, Hardees decided to expand into our neighborhoods. It would be the greatest and largest game of musical chairs to watch.

In closing, the next time you are in California or Arizona…check The Habit Burger out. The food is dynamite!