Joji Yogurt
***** Joji Yogurt
Yesterday..
Jeff Eats tried a really cool “food truck” Joji Yogurt- at a Boca Raton street fair. Joji serves (pun intended) Miami to North Palm Beach, so you’ll need to check www.jojiyogurt.com to find out where this truck is on any given day.
Real simple concept, the side of the truck has 6-self serve frozen yogurt machines and a toppings bar. For 5 bucks you get an 8oz. cup which you can load-up with all of the yogurt and toppings that your little old heart desires.
Now, you and I both know that Joji Yogurt is a “variation on a theme”…that being the local self-serve frozen yogurt store—with the differences being 1. that this is a store on wheels and 2. the purchase price no matter how little or how much you “take” is capped at $5.
When you check Joji’s website, you’ll find that it has something like 2,000,000 rotating yogurt flavors and 2,000 rotating toppings. Yesterday, Jeff Eats tried the pineapple sorbet, vanilla and chocolate yogurt flavors and chopped peanuts and chocolate sprinkles toppings… everything was delicious on a sunny 85 degree South Florida day while walking from tent to tent looking at endless wind chimes, leather braclets, and paintings. Maybe it’s just me, but I could swear that I’ve seen some of the same paintings for-like 20 years at various street fairs. Anyway, I digress…
You regular guys know -that Jeff Eats has for a long time considered self-serve yogurt stores a “fad.”—I’ll even go on record, that the fad has ended and the predicted store closings are the next shoe to drop here in South Florida and elsewhere around the country. With that in mind, I gotta tell you, that Joji Yogurt’s food truck “one price” concept is genius…absolutely perfect for street fairs, carnivals, private parties—unlike a brick & mortar store, the truck can go where the action is.
Now nothing for nothing, Joji’s concept can be easily duplicated, replicated, copied in a flash. That said, yesterday was the first time that Jeff Eats had seen a “price fixed self serve yogurt” food truck in action, so the props and shout-out go to Joji’s.
You got Joji’s website. Its phone number is (954) 788-2565.
Jeff,
Thank you for the wonderful review. It was very nice talking with you and your wife the other day. We agree with you on your predictions for the brick & mortar Fro yo industry. That being said, stay tuned for new and exciting developments from JOJI.
Keep on eating!
Best Regards,
Ivan Breger
JOJI Yogurt
Great concept.
Jeff,
I agree with you 1000% that brick and mortar self serve yogurt stores are a fad and that a shakeup in the industry is underway.
I looked at http://www.jojiyogurt.com and I think that it is a great concept. Like you said, go where the business is and have a fixed price for all you can eat.
I wouldn’t be surprised to see this food truck concept roll out all over the country.
jeff,
the food truck concept is very interesting. no question the storefronts are going to die off.
Jeff, everyone of these street fairs is the same. sort of like groundhog day the movie.
love the yogurt idea. new and fresh. for 5 bucks I cant think of anyone who wouldn’t load up a cup at one of those fairs.
Have t agree with you. For 5 you get a nice fresh ing huge cup of yogurt while your wife schleps you around looking at a bunch of crap.
Awesome idea.
Much better than a yogurt store.
This is a good concept.
Not a fan of the yogurt store concept.