* McDonald’s Does Wings!
* McDonald’s Does Wings!
Read the “below” story in yesterday’s USA Today…
Do you think that “breaded chicken wings” will work–at McDonald’s?
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“McDonald’s is set to hatch a fast-food menu item in a fast-growing category it wants to own: chicken wings.
The world’s biggest fast-food chain plans a limited-time roll-out of its “Mighty Wings” starting Sept. 9 — with a nationwide roll-out to be complete by Sept. 24, says Leslie Truelove, director of marketing at McDonald’s USA.
The bone-in wings, breaded and seasoned with cayenne and chili pepper, will be sold through November.
The wings will be sold in packs of three, five and 10, starting at $2.99. And customers can choose from nine sauces, ranging from creamy ranch to chipotle barbecue.
Ronald McDonald doesn’t want to stay grounded as the snack takes flight in the fast-food industry.
By some estimates, wings rank among the fastest-growing category for food-on-the-run restaurants — with sales topping $8 billion in 2012, reports GuestMetrics. That’s up 11% over a year earlier.
“Wings is a major move,” says Scott Hume, editor of the BurgerBusiness blog, which broke the news Monday. “It’s like the Colonel adding a cheeseburger.”
Mighty Wings will make McDonald’s a “serious competitor” to KFC, Popeyes, Church’s and other chicken chains, Hume adds.
Industry analysts are already impressed. “We view the introduction of Mighty Wings as a meaningful catalyst” for improved sales, says Lynne Collier, a restaurant analyst at the firm Sterne Agee.
The chicken segment seems to be on fire. The move by McDonald’s comes less than a year after fast-food rival KFC upended its menu and began selling boneless chicken.
Then, in April, competitor Chick-fil-A upgraded its salad offerings in a bid to appeal to a wider consumer segment, especially Millennials.
Monday’s announcement by McDonald’s “continues the blurring of the lines between burger, chicken, sandwich and pizza chains,” says Hume.
And it’s a bid by McDonald’s to juice sluggish sales that have plagued most fast-food companies in recent months. “The market is such that chains need menu news continuously, not occasionally,” says Hume.
McDonald’s executives believe Mighty Wings will be a hit. The wings were tested in Atlanta, in the fall of 2012, and have since returned.”
jeff, I think that wings at mcdonald’s will be a homerun.
I and my wife eat there quite frequently as the value meal prices are terrific.
Sid, I agree with you.
McDonald’s will do heavy advertising and everyone will try them. People love wings and this is a great addition to their menu.
Bread fried chicken wings will be HUGE.
Wings are popular all over and now McDonald’s will have them.
This will be one of their best moves ever.
Can’t wait to see and try the wings here in Florida.
KFC began selling boneless chicken because their marketing folks foresaw that the upcoming McNuggets-eating generation wouldn’t know how to deal with the bones in real chicken. And now, Mickey D’s decided to go the other way!
My head’s spinning!
This will prove to be an awesome addition to the menu. Assuming the wings are good.
I personally do not believe this will work at McDonald’s unless they add Beer to their menu.
going flop on its ass. if the wings taste like the burgers its doa.
Now if they would just have a better tasting Filet-O-Fish……
I like their ff.
Their quarter pounder is just ok.
I go there because it’s a good value and I watch my pennies very carefully.
For the prices they get the food is decent enough.
What do you really expect when you can get 4 quarter pounders for 5 bucks?
the wings were very good. try them, you’ll be surprised.
saw a story on tv that mcd is stuck with 10,000,000 lbs of wings. they were a disaster.