***** I Just Don’t Get It-Do You? *****
***** I Just Don’t Get It-Do You? *****
For your consideration, Jeff Eats has reprinted a PR piece that he recently received from Rapoport’s Restaurant Group.
“Esteemed Restaurateur Burt Rapoport, founder of Rapoport’s Restaurant Group, is giving back to the local community and kicking off the summer season in South Florida by celebrating his 2013 ‘Dream Big Small Business of the Year’ recognition by the United States Chamber of Commerce with a fun filled community event for all ages from 7 to 10 p.m. Saturday, May 11th at the all new Delray Marketplace Amphitheater.
Headlined by original Beach Boy Founder David Marks and the Surf City Allstars, the charity concert and evening of food, drink and live entertainment will directly benefit two local 501(c)(3) organizations, Boca Raton’s Golden Bell Education Foundation and the Achievement Centers of Delray Beach. The entire community is involved to “Surf into Summer” and enjoy the festivities. This will be the first official concert held at the amphitheater.
The charity concert is a way for Rapoport to thank their loyal customers while giving back to the local community and The Greater Boca Raton Chamber of Commerce. Without their support, Rapoport’s Restaurant Group would not have been nominated and selected one of seven regional finalists out of over 1,000 applicants for the 2013 DREAM BIG Small Business of the Year.”
Contact Rapoport’s at 561.826.1790 for sponsorship opportunities!
For more information, please visit www.rapoportsrg.com/surf
Now I maybe dead wrong here, but when I first read “this”…it seemed to me that Rapoport’s was throwing a FREE EVENT for the community. I figured that, Rapoport’s was really doing “this” to promote its brand new restaurant Burt & Max’s which recently opened in the Delray Marketplace in Delray Beach. Between you, me and the bedpost—it sounded like a great public event and a great way for Burt & Max’s to advertise itself.
Low and behold as I later learned…this isn’t a free anything. Tickets are $30, $60, $100, Kids under 12 are $10…with a ticket you do get 2 drinks and some food samplings.
Look, nothing for nothing…Jeff Eats has been in the entertainment/music industry for over 45 years. For what it’s worth, the Surf City Allstars are very good, but trust me, they ain’t The Beach Boys. This group is basically just a TRIBUTE BAND that for this date- is being fronted by David Marks who was an original member of The Beach Boys who was “fired” early on in their career.. What I’m trying to tell you is, that an act like this- (unless some booking agent totally robbed the sponsors of this “event”) is not an expensive band to book. Now, there are all kinds of “booking” considerations—but Jeff Eats has seen Beach Boys’ tribute acts in South Florida who play at the level of the Surf City All Stars (if not better) and they were priced in the $1,250-$2,500 range. Not that it really matters, the members of the Surf City Allstars use various configurations and band names such as Califonia Surf Inc. “cashing in” on their claimed Beach Boys’ connections.
All Jeff Eats can say is…Rapoport’s Restaurant Group you really do yourself a disservice when you write and claim and I quote–”The charity concert is a way for Rapoport to thank their loyal customers while giving back to the local community…”
The way you THANK LOYAL CUSTOMERS and GIVE BACK TO THE COMMUNITY is by throwing a FREE CONCERT…not charging $30-$60-$100-$10 to see a TRIBUTE BAND that- if you know what you are doing can be bought “dirt cheap.”–and you write a decent sized check to the charities you linked up with.
Now, Jeff Eats hasn’t checked the “books”—but my money says that this “event” if all goes to (its) plan—won’t cost the Rapoport’s Restaurant Group one red cent.
One final note…as you guys know–Jeff Eats wasn’t too impressed with the Delray Marketplace (2/26/13 Delray Marketplace)…for the record, I thought that its amphitheater was extremely amateurish looking. If I recall the setup correctly, I am almost positive that you can see the stage without sitting/standing on the theater’s grass. With that in mind, unless Rapoport’s constructs a huge-high barrier around the perimeter, you should, if you want-see the band from the “mall’s” general areas. For sure, you will definitely be able to hear the music from the general areas.
To: Rapoport’s Restaurant Group:
You should be ashamed of yourself promoting this event as being a community event.
Call it what it really is.
You are staging an event to promote your new restaurant…you are charging for tickets…you are tying a charity into the event.
AND “your loyal customers” and “the community” who don’t pay for a ticket CAN’T COME!
I Just Don’t Get It-Do You?
**Between you and me, Jeff Eats GOT IT and I know you GOT IT.