***** SHAKE SHACK *****
***** SHAKE SHACK *****
Back on August 1, 2010 Jeff Eats told you about Shake Shack which had just opened in South Beach..
In that “review”–I told you guys that Shake Shack a fast-food burger joint was “fast food at its best.”
Regular Jeff Eats readers know, that there is no doubt in my mind- that the fast-food burger “business” is totally oversaturated with players—that one day, in the very near future-this gigantic game of musical chairs is gonna end very badly for most of them. There is also no question in my mind, that when all is said and done, Shake Shack will be one of the few players left standing.
I just received the following press release from Shake Shack…thought you guys in Boca Raton would enjoy this “news”…
SHAKE SHACK COMING TO BOCA RATON, FLORIDA, MID-2013
Beloved Burger, Hot Dog and Frozen Custard Stand to Open on Glades Road
NEW YORK, NY – August 21, 2012 – Shake Shack® is proud to announce it will open a new free-standing location in Boca Raton’s University Commons shopping center in mid-2013.
Boca Raton’s thriving business scene, academic community, and world-class resorts make it an excellent locale for Danny Meyer’s Union Square Hospitality Group (USHG) to bring Shake Shack. Known for its all-natural burgers, flat-top dogs, frozen custard, beer, wine and more, the newest addition to the Shack family will be located at 1400 Glades Road, directly across from Florida Atlantic University.
“We are thrilled to be joining the vibrant scene at University Commons, and we hope this Shack will be an exciting destination for Boca locals, FAU students, and visitors alike,” said Randy Garutti, Shake Shack CEO. “This will be a true ‘roadside’ Shack and include an expansive outdoor patio for alfresco dining.”
Born in New York City in 2004, Shake Shack opened its first Florida location in June 2010 in Miami Beach, receiving praise from guests and media including a three-star review in the Miami Herald. In July 2012, Shake Shack opened its second Florida location in Coral Gables on US1 across from the University of Miami.
Like its siblings in Florida and beyond, the Boca Raton Shake Shack will be constructed with recycled and sustainable materials, wherever possible, and feature energy-efficient kitchen equipment and LED lighting throughout the space. The menu will feature all the Shake Shack classics, as well as a selection of frozen custard concretes created specifically for this location, with names and ingredients that pay homage to the local community.
For more information, including a list of all current Shake Shack locations, please visit www.shakeshack.com.
About Shake Shack
Shake Shack® is a modern day “roadside” burger stand known for its all-natural burgers, flat-top dogs, frozen custard, beer, wine and more. With its fresh and simple, high-quality food at a great value, Shake Shack is a fun and lively community-gathering place with widespread appeal. From its ingredients and employment practices to its environmental responsibility, design and community investment, Shake Shack’s mission is to continually Stand for Something Good®.
Shake Shack is part of Danny Meyer’s Union Square Hospitality Group (USHG), which includes many of New York City’s most celebrated restaurants: Union Square Cafe, Gramercy Tavern, Blue Smoke, among others (www.ushgnyc.com). Since the original Shake Shack opened in 2004 in NYC’s Madison Square Park, it now has multiple locations in New York, as well as Miami and Coral Gables, FL, Washington, DC, Westport, CT, Philadelphia, PA, and two international locations in Dubai and Kuwait City. www.shakeshack.com
For all media inquiries, please contact:
Edwin Bragg | Shake Shack PR Director | 646.747.6654 | firstname.lastname@example.org
Greg Waters | Shake Shack PR Manager | 646.747.7080 | email@example.com
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